In March 2000, Comedy Central expanded the World of South Park site to include additional programs. The site was redesigned to accomodate the browser-based "Viewer" version of the Palace software, and over the next 9 months more than a dozen rooms were added to the site. The new rooms represented two new series airing on Comedy Central (now cancelled): The Upright Citizens Brigade and Strip Mall starring Julie Brown.
The World of South Park (aka "The South Park Palace") came online in 1997 as part of the Comedy Central website, launching simultaneously with the television debut of the soon-to-be hit series. Beginning with a mere 30 sets and a fanbase of zero, the award-winning site grew over the next three years to include over 200 graphical locations from America's favorite Colorado mountain town.
In 1999 AIP worked with Canadian rockers I Mother Earth to create their unique interactive environment for online events and fan chats. To help introduce the band to American audiences, AIP and CHART Magazine produced an online chat and trivia game at The Palace Arena, featuring prize giveaways from PUMA and a live interview with the band.
The World of South Park was a literal interpretation of the hit television series from Comedy Central. Designed and moderated by As If Productions, this unique chat site used The Palace software to take participants inside the wacky universe of Cartman, Kenny, Kyle and Stan, America's favorite foul-mouthed eight-year-olds.
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