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OpenSense Labs: Small enterprises, Rooting for Goliath? Here is How to Bag Big projects

Planet Drupal - 10 February 2019 - 8:29pm
Small enterprises, Rooting for Goliath? Here is How to Bag Big projects Vasundhra Mon, 02/11/2019 - 09:59 Wisdom doesn’t automatically come with old age. Nothing does - except wrinkles. It’s true that some wines improve by age but only if the grapes were good in the first place. 
-Abigail Van Buren

A reflection of the life experiences adds generously to the whole box of one’s wisdom because let’s face it, being wise and savvy can come from anyone and anywhere. So yes, famous quote “Age is just a number” has done justice to the whole scenario of erudition. 

Just like natural misconception “ bigger the better” proved right by small agencies handling bigger projects. Gone are the days where large enterprises use to rule in the market kingdom bagging all the big projects. Today, small agencies are winning big-name accounts and cool projects far more often. And the trend is forecast to continue.


For the Drupal agency with big aspirations deciding on the projects to opt for can be a bit of a task sometimes, but attaining the trust from CxOs of big organizations that is even bigger than the projects itself. 

Thereby, solving this issue of handling and winning - here are some of the ways which would help you to seize those big projects in your vanity. 

First things First - How to meet big clients?

Just because you are a small agency or organization, it would not mean your clients to have to be small. Landing on the large organization not only boosts up the small business revenue but also increases efficiency among your team members and organization.

  • Use client reference to introduce your process

Big companies may seem like a grand entity, but you should not forget that they are constituted of hundreds and thousands of individuals who have the power to make the decisions.

So it is really important for your research to be up notch and accurate that tells you who to contact within the company you've targeted. Some of the sources or references may help with this. Apart from this some companies also present details of at least one of the senior employees on their websites.

But you need to be really creative to figure out exactly who the right person is. Look out for out some of the company’s publications or newspapers mentions seeing whose name comes up.
Not only this but you can also tag along with people who would introduce you to big tech giants.

  • Indulge in cold calling

Telemarketing and cold calling continues to be an essential discipline that is really useful for the sales role. In many business sales organizations, the old school “door knocking” might not be that productive, and when it comes to big organizations especially with large territory assignments, cold calling becomes the hero for everyone. Prospecting via phone calls continues to be a great compliment to your overall employment setting and lead generation projects.

  • Be an expert and then try to be a solution to their needs. 

If you want the big giants to trust you with the projects then a sense of “What the work means to you”must be established with a clearer vision for the future. In fact, according to the Employee Job Satisfaction and Engagement survey, nearly 77% of employees said it was important to their job satisfaction and engagement to have a clear understanding of their organization’s vision and mission.

Start with your team 

Now that you have big names in your vanity start by developing strong team hold and skills. Starting from:

  • A team of Generalists 

Generalists are the people who have a particular skill but are flexible enough to mold themselves in any situations and are ready to learn a new skill. In the case of Drupal websites, a generalist should be able to handle both backends as well as frontend. 

In other words, having a person as a generalist would be beneficial for your organization. He/She would be able to effectively handle many tasks. 

 

  • Services are important 

Focus on the set of services and assistance which you would be providing to the vendor. Your team would become a specialist with time and experience. Treat a big enterprise like royalty. 

The big giant enterprise is like the customer for you who are always expecting great services and will not put up with the waiting for the poor responses from their representatives. 

Be honest with your projects and their goals. If your customers find that you are dishonest with your services, they will lose faith in you and may even spread negative feedback about your business.  

  • Categorizing your projects

To ensure that the complexity of the project is achieved, categorize the project into the following:

Small projects: These can easily be tracked just by getting updates A project is classified as small when the relationships between tasks are basic and detailed planning or organization is not required.

Charter required projects: These are projects that require some level of approval other than the first line manager, but do not include significant financial investment. A summary of major deliverables is usually enough for management approval.

Large projects: The project network is broad and complicated. There are many task interdependencies. With these projects, simplification where possible is everything. 

  • Planning 

Planning a project helps in achieving objectives and deadlines on time. It pushes the team members to keep working hard until the goal are conquered. Planning also helps in creating a network of right directions to the organization.

Increases efficiency: Planning helps in maximum utilization of all the available resources that you would be using. It supports to reduce the wastage of precious resources and dodges their duplication. It also aims to give the greatest returns at the lowest possible cost. 

Reduces risks: With having such large projects there are many risks associated with it. Planning serves to forecast these risks. It also serves to take the necessary precautions to avoid these risks.
 
Facilitates coordination: Often, the plans of all departments of an organization are well coordinated with each other. Similarly, the short-term, medium-term and long-term plans of an organization should be coordinated with each other. 
 
Aids in Organizing: Organizing intends to bring together all possible resources, Organizing is not possible without planning. It is so, since, planning tells us the number of resources needed and when are they needed. It suggests that planning aids in organizing in an effective way.
 
Keeps good control: The actual administration of an employee is compared with the plans, and deviations (if any) are found out and corrected. It is impossible to achieve such control without the right planning. Therefore, planning becomes necessary to keep good control.

 

  • The scope of the Project 

Perhaps the most difficult part of managing a large project with a small team is the difference between a task and an actual project. In order for small project teams to be successful with large projects, the manager should always know the status of the project and the scope at which it is being achieved. 

  • Excellent Relationship with the vendor

The most important part of managing big projects with small teams is to establish a meaningful relationship across the organization.

A solid relationship is a path that may lead to the difference between a project that becomes actualized and one that remains in the conceptual area. If the business doesn't concentrate on a product or the service that is important to reach your clientele, you require a vendor that does it. 

Next comes the Methodologies 

Large organizations usually handle classical methodologies which involve a lot of unnecessary documentation. Thus, for small agencies, some methodologies help largely in handling large projects 

  • Agile 
Agile was developed for projects that require both speed and flexibility. The method is split down into sprints- short cycles for producing certain features. 

Agile is highly interactive, allowing for fast adjustments throughout a project. It is mostly applied in software development projects in large part because it makes it simpler to identify issues quickly 

Agile is essential because it allows making changes early in the development process, rather than having to wait until testing is complete.

  • Scrum

It is a variation of an agile framework which is iterative in nature which relies on scrum sessions for evaluating priorities. “The Scrum assemblies” or “30-day sprints” are utilized to limit prioritized tasks.

Small teams may be gathered to concentrate on a particular task independently and then coincide with the scrum master to assess progress or results and reprioritize backlogged tasks.

 

  • Waterfall 

This is a basic, sequential methodology from which Agile and similar concepts evolved. It is commonly practiced in many industries, especially in software projects.

Waterfall has been an excellent project management methodology for years now and used by most of the project managers. This methodology is sequential in nature and is used by many industries, mostly used in software development. It consists of static phases ( analysis, design, testing, implementation, and maintenance) that are produced in a specific order. 

  • Critical Path Method 

CPM is an orderly, systematic method that breaks down project development into specific but related actions. 

This methodology can be used to build the preference for a project’s activities to assess risks and allocate resources accordingly. This method encourages teams to identify milestones, assignment dependencies, and deadlines with efficiency. 

A Critical Path introduces to a sequence of critical projects (dependent or floating) in a project that tells the extended succession of tasks that have to be made on time in order for the project to meet the deadlines.

Culture is Fundamental to Succeed

How do you explain to your client that the team won’t work this week for DrupalCon, DrupalCamp or any other events happening around?

You can only explain it by being clear with your thoughts and ideas. The community here plays a vital role in everything. 

Explain to your team members that it is beneficial for them to improve Drupal as a platform and introduce them with the team culture. Help your team member create pages in drupal.org and give credits to them of their creation on patches and modules. 

Closing the project 

Yes, it is possible that project closing might look like an insignificant and unimportant task in your project management journey, but, in fact, it is a critical part of producing a successful project. To help you get this step right, here are 4 things you need to know about how to close a project effectively.

Trace Project Deliverables: It is an effective closure means that you have completed all the deliverables to the satisfaction of the project’s sponsor

Reward Team Members: As your project comes to a close, always make sure to acknowledge, recognize and appreciate the contribution of your team members

Closeout Reports: A detailed close-out report should contain details about the process used during the project, the mistakes, the lessons learned, and how successful the project was in achieving the initial goals

Finance: Big clients are usually slow in payment, try to indulge in an agile budget for large projects. 

Turning From Technical provider to strategic solution partner 

As with any investment portfolio, an organization’s investment in Run, Optimise and Innovate initiatives must be balanced and aligned with the organization’s risk tolerance and the role expected of IT. If an organization considers itself to be more conservative, it is expected to see a higher ratio of Run to Optimise and Innovate spending. More progressive organizations will have more Optimise spending, and “leading edge” organizations will have more Innovate spending.

Conclusion 

Yes, Goliath, the Gittite, is and would always be the well-known giant in the Bible. He is described as 'a champion out of the camp of the Philistines, whose height was six cubits and a span. 

Befriending with the Goliath not only gave the sense of power to anyone with him but was also granted with security. 

Hunching on to large enterprises with big projects is like the very first step to success. Right steps and maintenance would to that success anytime soon. 

Opensense labs development methodologies work specifically on the approaches that involve Drupal development, enhancing efficiency, and increasing project delivery. 

Contact us on hello@opensenselabs.com to accomplish those large projects which you always desired off. 

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Categories: Drupal

User Account Language Negotiation

New Drupal Modules - 10 February 2019 - 1:23pm

This module does two things differently from Drupal 8 core:

  1. Allows language switchers to save the new language in the user account of the logged-in user.
  2. In addition, it shows languages in their translation. What this means is visible in the picture to the right.

You need this module only if your multilingual site has users that are typically logged in.

Categories: Drupal

Shakespeare Backend

New Drupal Modules - 10 February 2019 - 11:01am
Categories: Drupal

OpenSense Labs: Leveraging NightwatchJS in Drupal

Planet Drupal - 10 February 2019 - 8:34am
Leveraging NightwatchJS in Drupal Shankar Sun, 02/10/2019 - 22:04

The night watchman can get a new image as an alert guard if he senses correctly that something does not look right. Imagine a man dressed like a stockbroker and carrying a soft leather briefcase and a valise. His walking style is sort of tentative and squirrelish which is not the way a stockbroker walks. On being asked for an ID by the watchman, he scurries off towards the entry gate of a building and drops his valise on to the floor before being finally captured by the watchman who later finds out that he was trying to rob someone from the building.


Much like the night watchman and his brilliance in judgement that makes sure that the building is kept safe from any such robbers, there is another solution in the digital landscape that helps in writing browser tests easily and safely. NightwatchJS is an exceptional option to run browser tests and its inclusion in the Drupal core has only made things easier for the Drupalists.

Understanding NightwatchJS


NightwatchJS is an automated testing framework for web applications and websites. It is written on NodeJS and uses the W3C WebDriverAPI (formerly known as Selenium WebDriver) for performing commands and assertions on DOM elements.

Nightwatch.js is an integrated, easy to use End-to-End testing solution for browser-based apps and websites, written on Node.js. - Nightwatchjs.org

As a complete browser (end-to-end) testing solution, NightwatchJS has the objective of streamlining the process of setting up continuous integration and writing automated tests. It can also be utilised for writing NodeJS unit tests. It has a clean syntax that helps in writing testing rapidly with the help of NodeJS and CSS or Xpath selectors. Its out-of-the-box command line test runner propels sequential or parallel test runs simultaneously by group, tags or single. It, also, has the support for Mocha runner out-of-the-box.

NightwatchJS has its own cloud testing platform called NightCloud.io in addition to the support for other cloud testing providers like SauceLabs and BrowserStack. It governs Selenium and WebDriver services automatically in a different child process and has great support for working with Page Object Model. Moreover, with its out-of-the-box JUnit XML reporting, it is possible to incorporate your tests in the build process with systems like Jenkins. 

NightwatchJS in Drupal

JavaScript Modernisation Initiative paved the way for the addition of NightwatchJS to the Drupal core (in version 8.6) as the new standard framework for unit and functional testing of JavaScript. It makes sure that alterations made to the system do not break expected functionality in addition to the provision for writing tests for your contributed modules and themes. It can be included in the build process for ensuring that regressions hardly creep into production.

You can try NightwatchJS in Drupal 8.6 by adhering to the instructions given on GitHub. It exhibits how to test core functionality. It also instructs on how to use it for testing your existing sites, modules, and themes by giving your own custom commands, assertions and tests. It is worth considering to check out Nightwatch API documentation and the developer guide of NightwatchJS for creating custom commands and assertions.

NightwatchJS tests will be run by Drupal CI and are viewable in test log for core developers and module authors. And for your own projects, tests can be run easily in, for instance, CircleCI, that can provide you access to artefacts like screenshots and console logs.

Conclusion

While Drupal 8 has extensive back-end test coverage, NightwatchJS offers a more modern platform that will make Drupal more familiar to PHP and JavaScript developers. 

Offering amazing digital experience has been our biggest objective and we have been doing that with a suite of services.

Contact us at hello@opensenselabs.com and let us know how can we help you achieve your digital transformation dreams.

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Categories: Drupal

Video Game Deep Cuts: The Apex Of Legends, Observing The Sunless Skies - by Simon Carless

Gamasutra.com Blogs - 10 February 2019 - 8:16am
This week's highlights include interviews on the much-vaunted Apex Legends, info on AI thriller Observation, and the loneliness of Sunless Skies, as well as Russian Doll, Art Sqool, and a plethora of other neat things.
Categories: Game Theory & Design

OpenSense Labs: Improving remote communications: Rocket.Chat for Drupal

Planet Drupal - 10 February 2019 - 7:54am
Improving remote communications: Rocket.Chat for Drupal Shankar Sun, 02/10/2019 - 21:24

Virtual private servers are fantastic for running your own cloud applications and gives you the authority over your private data. Potentially, your private data may be leaked when you communicate via services like text messaging. One way to ensure greater privacy is by hosting your own messaging system. This is where Rocket.Chat comes into picture.


Rocket.Chat has the provision for an actual open source implementation of an HTTP chat solution that provides convenience and gives greater freedom at the same time. It can be a marvellous solution for remote communications, especially for open source communities.

Rocket Chat: A close look


The official site of Rocket.Chat states that it’s an open source team communication software which offers an alternative to remote communications by replacing the likes of email, HipChat and Slack. It aids in improving productivity via efficacious team communication and team collaboration. It helps in sharing files with the team, real-time chatting or even leveraging audio or video conference calls with screen sharing. Being an open source solution, It gives you the option of customising, extending or adding new functionality to meet your expectations.

Rocket.Chat is an open source team communication software which offers an alternative to remote communications by replacing the likes of email, HipChat and Slack

 


With Rocket.Chat, you can do away with cc/bcc and make use of Rocket.Chat channels and private groups thereby bringing in more transparency in the team communication. By utilising @username, you can include relevant participants in order to apprise them swiftly. When you need to inform about an important matter to all the members of a group, @all can be used. Participants can join or leave anytime using the full chat history. Moreover, Rocket.Chat offers a secure workspace with restrictions on username and greater transparency for admin. You can be a part of leading blockchain propellants like Hyperledger, Brave, Aragon among others in migrating from Slack and Atlassian to Rocket.Chat.

Essential features

Following are some of the major features of Rocket.Chat:

  • Unlimited: Rocket.Chat has the provision for unlimited users, channels, searches, messages, guests and file uploads.
  • Authentication mechanism: It offers different authentication mechanisms like LDAP Group Sync, 2-factor authentication, end-to-end encryption, single sign-on and dozens of OAuth providers.
  • Real-time Chat: Its Live Chat feature allows you to add real-time chat widgets to any site or mobile applications. This brings more efficacy in team communication and also ensures top-notch customer service.
  • Message translation: It utilises machine learning for automatically translating messages in real-time.
  • Use across platforms: It can be leveraged for all the platforms with its web, desktop and mobile applications, LiveChat clients, and SDK( Software Development Kit).
  • Marvellous customisation: You can alter it to meet your requirements. Incoming and outgoing WebHook integrations can be added to it. The personalisation of user interface can be performed by overriding any of the built-in styles. You get to extract the benefits of its REST API, LiveChat API or Real-time API.
Rocket.Chat in Drupal

The Rocket.Chat module, available for both Drupal 7 and Drupal 8, helps a Drupal site to integrate Rocket.Chat. It constitutes a base module that holds the configuration and the LiveChat module that includes a block for enabling LiveChat widget on a page which can be controlled as a block.
 
The maintainers of this module recommend running Drupal and Rocket.Chat behind a TLS (Transport Layer Security) proxy or web server that has TLS capabilities. Also, HTTPS and HTTP crossovers should be taken care of. Moreover, enabling the LiveChat on Rocket.Chat instance allows you to use LiveChat feature.

Conclusion

One of the quintessential aspects of open source communities is remote communication. Rocket.Chat offers a great alternative to the likes of Slack and gives you the plugin to enable in it in Drupal.
 
We have a strong inclination towards the provision of digital innovation and have been doing that with our expertise in Drupal development.

Contact us at hello@opensenselabs.com to understand more on Rocket.Chat and transform your team communication and collaboration.

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Categories: Drupal

Default Content Access

New Drupal Modules - 10 February 2019 - 7:10am

This file extends the modules Default Content and Content Access such that for exporting and importing nodes by the default content module will also export and import their content access settings if available.

Categories: Drupal

Zooming

New Drupal Modules - 10 February 2019 - 6:52am

Provides a simple integration with Zooming. Image zoom that makes sense.

Categories: Drupal

Inline image auto hide

New Drupal Modules - 10 February 2019 - 4:56am

Automatically hide an image field from the field display when embedded in the body text.

Categories: Drupal

Project Documentation

New Drupal Modules - 10 February 2019 - 4:01am

This project creates a node content type suitable for recording what projects are downloaded for use on a site and metadata (what, when, why and who) them. The use case for this project is to help site builders keep a “diary” of the projects they install and why they did it (these things seems to diasappear in the mist of time as a website evolve). It can also be used to keep track om projects that has been evaluated and rejected, to avoid making the same mistake twice.

Categories: Drupal

JS Component

New Drupal Modules - 9 February 2019 - 11:05am
Description

The module provides a streamlined solution for adding simple React or JS based components to the Drupal ecosystem. The module is more developer centric, as it allows developers to define JS components by exposing a plugin or by placing a YAML file within the module or theme directory.

Categories: Drupal

Rules Token

New Drupal Modules - 9 February 2019 - 11:04am
Categories: Drupal

OpenSense Labs: Filling your Organization’s Traffic Canvas with the Colors of CRO.

Planet Drupal - 8 February 2019 - 11:59pm
Filling your Organization’s Traffic Canvas with the Colors of CRO. Vasundhra Sat, 02/09/2019 - 13:29

Ever attended an art gallery and witnessed how modern artists use canvas to speak their thoughts?

By looking at the art and paying attention to their creation a lot of “Ohhs” and “Ahhs” and expressions of awe with wonder tells us whether it has sufficiently aroused the engagement or not.

But at the core of this practice, the whole idea of thinking an endless number of ways in which visitors attend an art gallery always sustain in the mind of an owner. 

More visitors means more conversions, which results in better progression. 

Customer experience and engagement - 2 things thrived by every art gallery owner.

Right?


Today most marketing teams are structured to drive traffic towards websites that seek to generate traffic and hopefully even more profit. 

Yes, it might be an oversimplification of the trend, but that’s the standard marketing playbook. That’s where Conversion Rate Optimization (CRO) comes in. 

But, What exactly is CRO?

Let's discover. 

Everything about CRO

In internet marketing, conversion optimization, or conversion rate optimization is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage. The whole process involves understanding how users move through a particular website, what actions they are taking, and what's stopping them from completing their goals. 
 


Importance of CRO 
  • Pay per click

The general idea of pay per click advertisement was that it targeted the audience fast by selecting options of what they could see. And you would agree on the fact that nowadays “pay per click” (Google Adwords) prices have hiked up to an extent where it is evident that it is directly affecting the conversions. Also with the increase in digital devices and people getting indulged in technology more businesses have become digital. 

  • Enhancing online competition 

Now that more people are becoming tech-savvy, competition among retailers has increased a lot. Some of them are simply eating away small retailers. That means if you want to convert your visitors into customers, you need to have a website that should be easy to use and easily customizable.  

You can take the help of Drupal as your website platform. It is one such CMS that allows you to set up your website easily and customize it as desired. 

Conversion Optimization has the benefit of allowing you to stay ahead of the curve in terms of competition, by providing you with insights on what's going on with the competitor's website.
  • Combating the rising cost of digital marketing

Let’s face it pay-per-click isn’t just the only thing which is rising in the market. Digital marketing in this area is giving good competition to any sort of “traffic source” ever known. 

The whole point of marketing is to direct the users towards your website.  But how would you make sure that most of them actually make a purchase?

This is where CRO comes to the rescue.

By increasing the number of page visitors who make purchases, CRO helps in improving the conversion rates by simply compacting the cost of digital marketing
  • Streamlining the business 

A website that is continuously being optimized looks more legitimate than the ones which are not doing that job. 

Why?

Well maybe due to the fact that the ones which are not being optimized are not providing a clearer path to the landing pages. Clear landing pages for an online retailer means having an inventory that can easily search or getting a clearer view of the categories. 

  • Saving a large amount of money 

So how can spending a large amount of money on your website result in saving money? 

You’ll find that spending less money on each customer would actually produce more money. Maybe you are not necessarily saving a lot, but you are definitely making a lot more. 

Which eventually balance out both. 

  • Improving the efficiency and layouts 

If you are working with an affiliate organization or the marketers, you would find out that many online retailers find CRO to be a good way to get news out about their products, through a platform that already has an engaged audience, CRO makes your website more valuable to your affiliates, and to any other marketing platforms.
When a higher number of users who click-through to your webpage actually makes a purchase, your affiliates, pay per click advertisers, social media marketing campaigns, etc., make more because you are making more.  

Common misconceptions related to CRO 

There are some businesses that see CRO be an unnecessary expense, an expense that doesn’t really move their business ahead.

Whereas most of them see it as a golden bolt for their marketing woes, a key for high traffic and more leads. 

Using it or not usually it is better than having misconceptions that lead to misguiding and wasting of resource and time. Among which some of them are:

  • CRO is a single skill 

One of the biggest misconceptions among business is an entrenched belief that CRO is a single skill set. In other words, CRO is a broad practice that encompasses a wide range of skills. To be effective at conversion rate optimization, you require three skill sets:

Copywriting: Whether you can write a persuasive copy or not would have a great impact on conversion rates.

Design: Starting from UI/UX to its choice in graphics depends highly on the rate of conversions.

Analytics: It is important to have someone with special and necessary skills to analyze your result. 

  • It is all about best practices

Running or stumbling upon blog posts and articles that tell you the best practices on boosting up your conversion rate has become standard now. 

And going ahead and implementing those practices as written on the write-ups is conventional. But do these tricks really work?

The truth is that there are no particular one-size-fit best practices that can lead you to the path of better conversions. Your focus should always be on removing barriers that hinder with the flow of conversions.  

  • Making small changes that lead to big and better rewards
     

 

The above pictures clearly describe that how changing the content length affected the conversions and resulted in 90% more clicks. 

Going by this case study, you might be tempted to find the silver bolt where making a minor change reaped into great news. 

In truth case studies like these are entirely misleading and provides you with only partial information. They don’t tell you that:

How long the tests were done?

Whether the traffic remained constant throughout the testing period?

What all changes were made on the website?

  • It is all about split testing 

Most people think that CRO is all about split testing site elements. 

The truth is that CRO is all about measuring your customer's actions and remove the convention barriers. 

To do this start by basic user needs and understanding the psychology of the customers. This model would help you to focus on the things that should be worked on:

 

  • Focusing on CRO alone builds a successful business 

Due to the immense love showered on CRO and per digital marketing, it is believed by the companies that they are winning the game of online business. 

True, that CRO might increase your conversion from 1% to 2%, which yes has a great impact on sales, but to reach those heights of success you need to take a closer look on traffic, brand, and customers. 

So What is the Structured Process in CRO?
  • Defining your conversion actions 

The conversion actions can be defined based on the business goals and then they can be implemented on web analytics. Promoting and producing content in one of the actions which should be implemented as soon as possible. The content technique would require you to do be indulged in practices like:

  1. Targeting email marketing
  2. Marketing automation 
  3. Producing demo
  4. Live events
  5. Case studies

The content at this stage revolves around customer-relationship management through segmentation. When you segment your audience based on age, gender, geographical position, professional role, etc., you are better equipped to offer them targeted content that interests them

  • Understand the prospects

A better understanding of the prospects helps in better converting of offers. This is the stage where you look for indirect customers acquisition and brand awareness.  Begin by mapping out the current situations and forming a clearer idea on your target audience, objectives, market, KPI’s and the current result. Knowing in advance that where you stand and what you want to achieve provides you with more context.

  • Research and Analytics

Once you have the insights into your current situation and objectives, it is the time for you to analyze them. In the analysis phase, you would want to employ web analytics and the other sources of information to form a hypothesis that can then be tested. It could include the heatmaps, tests, insights etc.

This would make sure that your insights are based on the actual behavior of the users and not on the basis of superstitions.

  • Implementing a challenger and Testing the hypothesis 

For implementing a good challenger you need to choose a suitable testing method and then run a test. It involves the turning up of backlogs and matrix into a measurement plan. This is one of the most crucial parts of CRO. 

Examining the hypothesis on basis of multiple tests results in a good number of visitors and websites. 

  • Validating 

After setting up and running the tests, you analyze the results. This generates insights that you then subsequently test. CRO is a continuous process of learning and refining. After setting up and running the test, you analyze the result. This then generates insights that can have a subsequent test. 

Testing for CRO 

Conversion Rate Optimization Test are the ones that refer to the various types of testing methodologies. They are used to identify the best possible version of a certain site that brings in the most valuable traffic.

  • Principles of CRO 

Speed

Back in 2009, Google conducted experiments which described that slowing down the search results page by under half a second resulted in 0.2% to 0.6% fewer searches.

These results now might not sound like big numbers, but for Google (which processed roughly 40,000 searches every second ) the number resulted in 14,400 fewer searches every minute and according to Google itself, people have become more impatient. Thus making speed an important factor
 
Singularity 
 
A single take away “Less is more” is just about right mantra which should be followed by every website owner. 
Many landing pages contain multiple offers.
 
They shouldn’t.
 
Why?
 
Having just one and improved campaign clicks help in increasing the conversion rates

Identification

Identifying your audience and their aspirations/desires mean high conversions. In other words - what they want, what matters to them, and what sources of frictions are for them all comes under the section of identification.  

To identify the people you must know them. After all the reason how sales and marketing would see those conversions is only when you identify your own customers. 

Landing Pages

Take an advise and do not clutter your pages or emails to “what if” moments. 

What if the user is to like my page?

What if more audience like the information that is being served on the page? 

What if they want to read my testimonials and case studies? 

If the goal of creating a particular page is to get likes and visitors to subscribe it, then all you should do it is focus on it. Thus, your landing pages should be as precise and simple as they could be. This gives a clearer idea to the audience and your customers on what you are selling. 

  • Testing Methods 

A/B testing

Businesses want visitors to take an action (conversion) on the website and the rate at which a website is able to drive, this is called its "conversion rate."

A/B testing is the practice of showing 2 variants of the same webpage to different segments of website visitors at the same time and comparing which variation drives more conversions. 
 
The one that gives higher conversions wins!
 
The metrics of conversion is different for every site. For commerce, it might be a sale product whereas for B2B it might generate qualified leads. A well planned, data-driven A/B testing makes your marketing plan more profitable by just narrowing it down to its most important elements by testing them and also by combining them. 

Note that every element on your website should influence visitor behavior and conversion rate should be A/B tested. 


Multivariate Tests 

In a multivariate test, you identify a few key areas/sections of a page and then create variations for those sections specifically (as opposed to creating variations of the whole page in an A/B split test). So for example, in a multivariate test, you choose to create different variations for 2 different sections: headline and image. A multivariate testing software will combine all these section specific variations to generate unique versions of the page to be tested and then simply split traffic amongst those versions.

Multivariate testing looks to provide the solution. You can change a title and an image at the same time. With multivariate tests, you test a hypothesis for which several variables are modified and determine which combination from among all possible solutions performed the best. If you create 3 different versions of 2 specific variables, you then have nine combinations in total (number of variants of the first variable X number of variants of the second). 

 
  • Some Testing tools 

Now we know that Conversion Rate Optimization (CRO) focuses on simple tests that allow you to compare and contrast layouts, call to action, a design feature, content and even personalized marketing feature to nudge your conversion rate into new.   

Therefore here are some wicked yet sweet CRO tools that would help you with the testing.

Optimizely: Optimizely tool requires a single line of lightweight code that can be added to any website. The user would then have the power to change any on-page elements on the website.

Google Analytics: Most of the website has this tool in-built on the platform. It is one of the most popular testing tools. Google Analytics tool would help you to split your traffic into two pages that you have developed and would let you know which version is best for testing. 
  
Visual web optimizer: This tool specifically helps in figuring out how your testing windows will be after you plug in a few variables. Visual web optimizer is great for the company project and client work. 

Adobe Target: Adobe target is a popular enterprise tool that combines the taste of targeting testing and personalization. It walks you through three step workflow where you first create a variant, then target a variant base and lastly customize your goals 

Appitmize: It is the testing tool that focuses entirely on mobile optimization and is a perfect choice for mobiles and business. It offers full control over the visual editor and rapidly creates new variants and targets. 

Conclusions 

Now we know that the most important goal for an organization is to create conversions. Creating conversions is the reason how you can measure your progress and growth. 

Opensense Labs is aware of the fact that how important it is to apprehend the visitor’s preferences and their interests. Therefore our services on Drupal personalization and CRO bundles us together to our clients and helps in accelerating the conversions.

Ping us on hello@opensenselabs.com and let us take that road to handle in your success and hurdles. 

blog banner blog image Drupal Drupal 8 CMS Conversion Rate Optimization CRO Website Traffic A/B testing Multivariate Tests Blog Type Articles Is it a good read ? On
Categories: Drupal

Bulk Term Merge

New Drupal Modules - 8 February 2019 - 3:02pm

Merge duplicate taxonomy terms in bulk. Also includes a handy drupal console command.

This module depends on https://www.drupal.org/project/term_merge

Categories: Drupal

Kits

New Drupal Modules - 8 February 2019 - 2:42pm

This simple module serves as a foundation for formfactorykits module:

"Make custom Drupal forms... faster."

Categories: Drupal

Form Factory

New Drupal Modules - 8 February 2019 - 2:41pm

This module serves as the superstructure for formfactorykits module.

It provides a simple service which can load an existing $form array, append FormFactoryKit objects & return a modified $form array.

Categories: Drupal

Form Factory Kits

New Drupal Modules - 8 February 2019 - 2:38pm

Make custom Drupal forms... faster.

This module provides a service capable of creating FormFactoryKit objects.

Each kit is able to generate an array compatible with Drupal's Render API.

When appended to a FormFactory instance (provided by formfactory module), the kit is used to help create a complete form.

The kits provided by this module are merely covering Form API basics. Collections of Kit objects can be provided by any module.

Categories: Drupal

Commerce order update

New Drupal Modules - 8 February 2019 - 11:33am

This module allows admin or a user with proper permissions to update the order state.

Categories: Drupal

Craft of Coding: Drupal on OpenShift: Deploying your first Drupal site

Planet Drupal - 8 February 2019 - 11:30am

Learn how to deploy your first Drupal 8 site on OpenShift. We saw the business value of running OpenShift in the last post. Now we will look at how to build and deploy your first Drupal 8 site on OpenShift. Docker vs OpenShift First, we have to understand the relationship between Docker containers and OpenShift. […]

The post Drupal on OpenShift: Deploying your first Drupal site appeared first on Craft of Coding.

Categories: Drupal

Video Games, Blindness and Sight-Loss: A Discussion - by Ashton Philip Kehnscherper

Gamasutra.com Blogs - 8 February 2019 - 8:09am
Mainstream video games rely heavily on the ability of players to be able to see, hear and interact with the content of their game worlds. But what happens when players have a degree of blindness or have reduced sight capabilities?
Categories: Game Theory & Design

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